Photo by Zinka Tuminski
With over 20 years of experience in advertising, TV, film, and music, I’ve grown to be a creative leader who believes companies need to walk their talk and that every point in the customer journey has the potential to be a moment that builds brand love and loyalty.
Currently, as Associate Creative Director (Copy) at Skip, I lead the charge on brand-building, omnichannel campaigns while managing a nimble team of copywriters and French translators. I’ve directed partner creative for global giants such as McDonald’s, Starbucks, Disney+, and Live Nation, and been at the helm or collaborated on projects featuring talent ranging from Jon Hamm and Seth Rogen to NHL stars and Olympic gold medalists.
My specialty is finding the sweet spot between actual human behaviour and lofty brand goals, then winding that thread through a full-funnel campaign; that and falling in love with the problem until the solution feels inevitable. I immerse myself in the process of crafting the message until it’s dead-simple, relatable, and sticky.
So, let’s chat over a fancy coffee or an overpriced cocktail. I’d love to show you how I can galvanize teams, elevate creative, and help build out your brand's next big moment.
Awards/Recognitions:
Canadian Marketing Association (CMA)
Strategy Online
Sponsorship Marketing Award (Gold)
Media Innovation Awards (2x Bronze)
Spotify Advertising Hits
TIFF Official Selection