Photo by Zinka Tuminski
I’m a creative who believes that if we aren’t obsessed with the product, the audience won’t be either. With over a decade of experience across advertising, TV, film, and music, I’ve learned that the best creative lives at the intersection of feeling like you just got let in on a cool secret and a no-brainer solution.
Most recently, as Associate Creative Director (Copy) at Skip, I lead the charge on brand-building, omnichannel campaigns while managing a diverse team of copywriters and translators. I’ve directed partner creative for global giants such as McDonald’s, Starbucks, Disney+, and Live Nation, and collaborated on projects featuring talent ranging from Jon Hamm and Seth Rogen to NHL stars and Olympic gold medalists.
My specialty is finding the Venn diagram between human behaviour and brand goals. I don’t just write copy—I fall in love with the problem until the solution feels inevitable. Whether it’s a full-funnel campaign or a side-project music video, I’m addicted to the process of honing an idea until it’s ready to be released upon an unsuspecting (and hopefully delighted) public.
Let’s chat over a fancy coffee or a boozy cocktail. I’d love to show you how I can galvanize teams, elevate creative, and make your next project a “sticky” success.
Awards/Recognitions:
Canadian Marketing Association (CMA)
Strategy Online
Sponsorship Marketing Award (Gold)
Media Innovation Awards (2x Bronze)
Spotify Advertising Hits
TIFF Official Selection