Photo by Zinka Tuminski
With over 20 years of experience across advertising, TV, film, and music, I’ve evolved into a creative leader who believes a brand is only as strong as its follow-through. I’m a firm believer that every touchpoint in the customer journey is an opportunity to build genuine brand love and long-term loyalty.
As Associate Creative Director (Copy) at Skip, I lead brand-building, omnichannel campaigns while managing a nimble team of copywriters and translators. My portfolio includes directing partner creative for global giants like McDonald’s, Starbucks, Disney+, and Live Nation, as well as collaborating with talent ranging from Jon Hamm and Seth Rogen to NHL stars and Olympic gold medalists.
My specialty is finding the "sweet spot" where human behaviour meets lofty brand goals, then weaving that thread through a full-funnel campaign. I pride myself on falling in love with the problem until the solution feels undeniable—crafting messages that are dead-simple, relatable, and sticky.
Let’s chat over a fancy coffee or an overpriced cocktail. I’d love to show you how I galvanize teams, elevate creative, and help build your brand’s next big moment.
Awards/Recognitions:
Canadian Marketing Association (CMA)
Strategy Online
Sponsorship Marketing Award (Gold)
Media Innovation Awards (2x Bronze)
Spotify Advertising Hits
TIFF Official Selection